Cathy Dean
eXp Realty of CA


Homes are selling! They may not be selling at the red hot, multiple offer heydays of 2003 and 2004, but they definitely are selling. For those that aren't, unfortunately those sellers may not be heeding the counsel they need to get their home sold in today's market.

Now, possibly more so than ever, you need a qualified Realtor® who can assist you in selling your home. It is usually not enough to simply post your home on the MLS and post a For Sale sign in the yard. You need someone who understands the intricacies, inventory and challenges of your local market and someone who knows how to properly position your home so it stands out among the sea of listings currently available. Here are the main areas that you as a seller must focus on if you truly want your home to sell in this market:

Price: once a property fails to sell at its debut price, the time it spends on the market may encourage buyers to become more aggressive in negotiating. Price reductions may further encourage aggressive bargaining. In this market, it is never wise to test the market. An effective pricing strategy is to evaluate the competition and undercut your competition to ensure your home stands out.

Marketing: you should rely on your Realtor to advise you how to properly market your home through a diverse marketing portfolio.

Stay Engaged: Several studies emphasize the importance of being an informed, active home-seller. One study found that motivated sellers are able to sell their property as much as 30% faster than typical sellers. Motivated sellers may be more willing to bargain and such sellers motivate their Agents to be more aggressive on their behalf.

Market the Property Online: In today's market you need an aggressive online marketing campaign that ensures your home will stand out online. Through my services, I can prominently position your home on eight of the country's leading real estate websites.

Stay Put. One recent study found that vacant homes were 9.5% more likely to undergo a price reduction. Many buyers perceive that a vacant home means owners are anxious to sell.

If you are considering selling your home, I have the resources, knowledge and experience to get your home sold in today's market. Contact me today for the expert representation you deserve.

Your Partners in Real Estate!

Cathy Dean & Kari Wahl  
Direct: (925) 548-7112
Mobile: (925) 200-4130

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eXp Realty of CA